Ali Willocks

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Professional experience

  • Founder of Willowpoint Associates Ltd, a consultancy specialising in executive coaching and leadership, team and organisational development.

  • 25 year career in industry most recently as HR Director within a FTSE 100 global defence organisation  

  • Founder member of Centre for Applied Positive Psychology (CAPP)

  • Former chair of Coaching Steering Group, Lancaster University

  • Visiting fellow at Lancaster University Management School and Aston Business School

 Expertise

  • MSc in Strategic Personnel & Development 

  • Graduate Fellow of Chartered Institute of Personnel & Development (CIPD)

  • Graduate of Meyler Campbell Business Coach Programme, accredited by the World Association of Business Coaches and EMCC

  • Member of Institute of Coaching, Harvard

  • Member of the BPS Special Group for Coaching Psychology

  • Accredited Facilitator for Positive Power & Influence Programme

  • Registered to use a wide variety of psychometric instruments

  • Coaching Supervisor - Carol Kauffman, PhD, Associate Professor at Harvard’s MacLean Hospital and Director of the Institute of Coaching at Harvard University

Major achievements

  • Design and delivery of a modular leadership programme supported by 1:1 coaching for top 200 leaders of a global recycling organisation.

  • Diagnosis, design and facilitation of an organisational development intervention to improve nuclear safety, through focussing on behaviours and collaboration in an area critical to business continuity.

  • Design and facilitation of European Retail Conference for a multinational automotive distribution, retail and services company comprising co-creation of performance metrics and sharing of best practise across a multi-national leadership team.

  • Finalist in the CIPD Personnel Today Awards for aligning development to business strategy.